Duration Time : 120 mins
Date: Feb 27/ 2010
So here is my final layout for the required MIN SKOA71 assignment.
Sunday, February 27, 2011
DMA 234 - MIN-SKOA71 (Final)
Duration Time : 120 mins
Date: Feb 27/ 2010
So here is my final layout for the required MIN SKOA71 assignment.
DMA 234 - MIN-SKOA71
MILESTONE 4 : Design & Ideas
Duration Time : 105 mins (total)
Date : Feb 26/ 2011
Mock-up Version
At this point, I was just experimenting with the various paint splatters and colour schemes. I still intend on adding the grunge background, the slogan, the QR-code and a better logo asset to the final production layout.
Duration Time : 105 mins (total)
Date : Feb 26/ 2011
Mock-up VersionAt this point, I was just experimenting with the various paint splatters and colour schemes. I still intend on adding the grunge background, the slogan, the QR-code and a better logo asset to the final production layout.
DMA 234 - MIN-SKOA71
MILESTONE 3 : Story & Sketchbook (Visual Thinking)
Duration Time: 75 mins (total)
Date: Feb 17/ 2011
So from taking a few of the ideas from my mind map, I've decided to sketch a few thumbnails that would bring across my concept of a "grunge themed" ad. I wanted to include the dirty, gritty feel to the ad by adding the required "paint splash" effect as well the footmarks of the ladies boots. These two effects will also add texture to the whole production.
Overall I would like the production to give the feel of how it is like for a young, independent and strong female to wear these particular boots. She can conquer the world without the help of the opposite sex. She's in control of her whole destiny. She relies on no one. So I think the whole "grunge-theme" to the production will bring across this idea greatly.
I intend on using the same colour scheme implied here for the final logo.
Duration Time: 75 mins (total)
Date: Feb 17/ 2011
So from taking a few of the ideas from my mind map, I've decided to sketch a few thumbnails that would bring across my concept of a "grunge themed" ad. I wanted to include the dirty, gritty feel to the ad by adding the required "paint splash" effect as well the footmarks of the ladies boots. These two effects will also add texture to the whole production.
Overall I would like the production to give the feel of how it is like for a young, independent and strong female to wear these particular boots. She can conquer the world without the help of the opposite sex. She's in control of her whole destiny. She relies on no one. So I think the whole "grunge-theme" to the production will bring across this idea greatly.
I intend on using the same colour scheme implied here for the final logo.
DMA 234 - MIN-SKOA71
MILESTONE 2: Shoe Hero
Duration Time: 50 mins (total)
Date : Feb 13/ 2011
My task at this point was to clean up the original image I intend on using for the assignment.
After: Image ready for production version, cleaned in Photoshop
Photoshop tools used to accomplished this clean up are:
Quick Selection Tool : To get rid of the major areas from the background
Magic Wand Tool : To get rid of the majority unwanted areas
Eraser Tool : To get rid out small, hard to reach areas while in the " Quick Mask" mode
Duration Time: 50 mins (total)
Date : Feb 13/ 2011
My task at this point was to clean up the original image I intend on using for the assignment.
Before : Original Image
After: Image ready for production version, cleaned in PhotoshopPhotoshop tools used to accomplished this clean up are:
Quick Selection Tool : To get rid of the major areas from the background
Magic Wand Tool : To get rid of the majority unwanted areas
Eraser Tool : To get rid out small, hard to reach areas while in the " Quick Mask" mode
DMA 234 - Project:: Shoe ReBoot aka Min Skoa71
Objective : To create a stylized design campaign for a re-launch of a footwear company using previous raw materials for the final digital preparation that may require print output and/or online presentation.
MILESTONE 1 : DISCOVERY & IDEATION
Duration Time: 45 mins
Date : Feb. 8 / 2011
So for my first task, I decided to brainstorm a few ideas for the given assignment. I read the MIN SKOA 71' s SOW & came up with some very interesting ideas & concepts in which the project can be leading towards.
From analyzing all of the different pointers I came up with, I see myself leading towards creating a strong, bold grunge theme ad gearing towards the strong and independent young female.
Tuesday, February 8, 2011
CUL502 YA: Media and Pop Culture
Blog submission #2
Radio
Since moving to Canada over 4 years ago, I’ve stopped listening to mainstream radio. It’s not to say that there isn’t anything good on; it’s just that I’m kind of sick and tired of hearing the same song that they call “music” nowadays, over and over again every single hour. I've basically become disgusted with the messages found in popular music today and it doesn't help that those who are so-called " singing" these songs, just happen to have no talent at all. I have discovered that the "real' talented musicians out there nowadays are either underground or underrated and its a shame that the these music execs won't give them a chance to shine. I find myself relating to their music over some silly pop song on the airwaves. I can genuinely feel all the raw emotion that they put into their art and what a great feeling it is! Yes, pop music tends to go through a fad, every now and then; at least I can rely on the music of undiscovered talented gems to give me some sense of joy.
Radio
Since moving to Canada over 4 years ago, I’ve stopped listening to mainstream radio. It’s not to say that there isn’t anything good on; it’s just that I’m kind of sick and tired of hearing the same song that they call “music” nowadays, over and over again every single hour. I've basically become disgusted with the messages found in popular music today and it doesn't help that those who are so-called " singing" these songs, just happen to have no talent at all. I have discovered that the "real' talented musicians out there nowadays are either underground or underrated and its a shame that the these music execs won't give them a chance to shine. I find myself relating to their music over some silly pop song on the airwaves. I can genuinely feel all the raw emotion that they put into their art and what a great feeling it is! Yes, pop music tends to go through a fad, every now and then; at least I can rely on the music of undiscovered talented gems to give me some sense of joy.
CUL502 YA: Media and Pop Culture
Blog submission #1
Reality TV
I am not a fan of “reality television”. Never have been and never will be. Why, you ask? Well, first off, it’s not as “real” or “genuine” as we think it is. A majority of the time, the shows themselves is mainly scripted & those involved have to act a certain way while the cameras are rolling. They’re basically getting paid to do a job and that job is basically to act either as a certain cultural stereotype (i.e. the perception of Italian-Americans on “Jersey Shore”) or gender stereotype (i.e. the so-called “gold-diggers” claiming to be looking for love on “The Bachelor”). There was a time however; in the beginning of the reality TV craze, that I would take in a couple episodes of “American Idol” or “The Biggest Loser” but I began to lose interest after awhile, mainly because it was basically it was the same old routine, season after season. Although, there’s a huge part of me that wishes that this was all just a fad that would go away sometime soon, it has somehow turn out to be tremendously popular in society nowadays and has seemingly made a permanent place in pop culture.
Sunday, February 6, 2011
DMA 234 - MIN-SKOA71 - 1st run concepts
So, the image above is the 1st run concept ideas, I have so far for the re-do of my shoe ad. I'm currently playing around with the idea of using the shoeprint as a form of texture for the shoe ad background.
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