Objective : To create a stylized design campaign for a re-launch of a footwear company using previous raw materials for the final digital preparation that may require print output and/or online presentation.
MILESTONE 1 : DISCOVERY & IDEATION
Duration Time: 45 mins
Date : Feb. 8 / 2011
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRJgp_nC1HQRElFChXXpVI63YJhyphenhyphenn55pCdlHG9wbfiL1yAsmOrlDkhrijCKiJeedK-_XCgR14M0cyKIszGulOEv8SNQZpHNJDL1SsuJ4274Wd3rNz1S-LnmXxbrhjg3j7mpYFolVbXx79/s320/shoe0001.jpg)
So for my first task, I decided to brainstorm a few ideas for the given assignment. I read the MIN SKOA 71' s SOW & came up with some very interesting ideas & concepts in which the project can be leading towards.
From analyzing all of the different pointers I came up with, I see myself leading towards creating a strong, bold grunge theme ad gearing towards the strong and independent young female.
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